Business analysis by Malcolm Eva, Keith Hindle, Craig Rollason

By Malcolm Eva, Keith Hindle, Craig Rollason

Enhancing the effectiveness of your IT via greater alignment with the enterprise is a precursor to expanding profitability. This sensible, introductory consultant will give you the instruments to accomplish this. It teaches you approximately technique research and the way to version company structures and techniques and covers different themes together with enterprise case improvement, switch administration, and engineering/information source administration. The booklet additionally helps the ISEB skills in enterprise research

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1 Strategy creation Entrepreneur Strategy Formal planning Intrapreneur – individual or group call for new entrepreneurial strategies, perhaps associated with a new chief executive, and the cycle then begins again. The three different ways in which strategies come about are described by Johnson, Scholes and Whittington (2008) as seeing strategy development through three different lenses. These lenses are the design lens, the experience lens and the ideas lens. The design lens of formal planning sees strategy resulting from ‘the deliberate positioning of the organisation’ through a detailed and comprehensive analysis and a subsequent directive strategy that is formulated by top management and pushed down through the organisation.

This means knowing the sources of power within the organisation, understanding what they like and don’t like and tailoring our approach accordingly. Having political awareness, by the way, emphatically does not mean accepting the status quo; it does mean using resourcefulness and being astute to get results, even in the face of opposition. Analytical skills and critical thinking Since the role we are talking about here is that of business analyst, it is clear that analytical skills form a major part of the job, but what does this mean in practice?

42 STRATEGY ANALYSIS Sociocultural influences include demand and taste issues, and how tastes and preferences change over time. Specific influences include: demographics (for example, an ageing population in Europe); social mobility – will people move in order to work, or stay where they are even if unemployed and relying on state support? (To some extent this is now a political issue, with an enlarged Europe enabling a freer movement of labour across the community); lifestyle changes (for example, the desire to retire earlier, and general changes in people’s views about work/life balance); concern for the environment, including waste disposal, recycling and energy consumption.

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