By Davis W. Houck
Hoover, the president of financial melancholy; Roosevelt the president of recoverythe public photographs of those males are so firmly fastened that they give shorthand how one can discuss the period we all know because the nice melancholy. but their perspectives on fiscal coverage for taking the rustic out of its maximum monetary calamity weren't so assorted as is usually supposed.
Indeed, the famed journalist Walter Lippmann as soon as claimed that Roosevelt’s legislative measures represented a non-stop evolution of the Hoover measures.” additionally, either Hoover and Roosevelt shared a Keynesian conviction that public self belief used to be important to restoration. They differed markedly, after all, of their skill to revive that self belief. Roosevelt’s virtue lay not only in his place within the altering of the shield. He hired a talented employees of speech writers, and he had the adverse instance of Hoover sooner than him from which to plan rhetorical options that may be extra effective.
In Rhetoric as Currency, Houck makes use of the ancient context of the good melancholy to discover the connection of rhetoric to the financial system and in particular fiscal restoration. He heavily analyzes Hoover’s rhetorical corpus from March four, 1929, via March three, 1933, and Roosevelt’s from January three, 1930, via June sixteen, 1933. This longitudinal learn permits him to appreciate rhetoric as a approach instead of a sequence of remoted, discrete products.
Houck first examines Hoover’s presidential rhetoric, tracing its paradoxes and the novel shift that happened within the ultimate yr of his management. The melancholy, in his rhetoric, used to be a foe to be vanquished through an positive Christian and civic religion, now not federal laws. as soon as he decided that federal intervention used to be certainly required, he couldn't go back to the dais; particularly, he depended on an opposed press to hold his message of self assurance. Abdicating the rhetorical pulpit, he left it within the arms of these against him.
Houck then reports the commercial rhetoric of Franklin Roosevelt as governor, candidate, president-elect, and at last president. He strains the major similarities and alterations in Roosevelt's monetary rhetoric with specific recognition to an embodied economics, in which restoration was once premised much less on psychological optimism than a actual, lively confidence.